Google Ads management for a painting company
Search is where a homeowner lands after the third painter did not call back. The money terms in this trade are narrow: interior painters near me, exterior house painting plus the city, cabinet painting plus the city, and the commercial variants. Expect $8 to $22 a click on residential terms, $60 to $180 for a lead, and up to $28 a click on cabinet refinishing, which is still the best return because the job is worth $3,800 to $9,000.
The mistake nearly every painting account makes is leaving broad match on the word painter. It buys art classes, job seekers, and people pricing a gallon at the store, and the clicks look cheap so nobody catches it for a month. The second mistake is one ad group for everything, pointed at the home page.
Two weeks in, a working account looks like this: the search terms report is mostly work you actually want, cost per lead sits inside those ranges, and there are estimates on the calendar you can trace back to a keyword. The Google Ads guide has the full keyword and negative list.