Facebook and Instagram ads for a painting company
Painting is one of the few trades where the product photographs well, and Meta rewards that. A cabinet kitchen going from oak to white, an exterior color change shot from the same spot two weeks apart, a 20-second phone clip of a sprayer laying down doors in the shop. Those beat any designed graphic. Lead form costs run $15 to $60, and a booked estimate from Meta usually lands between $25 and $90.
The mistake is boosting posts and running a company image ad with a logo and the words quality workmanship. Nobody stops for that. The other mistake is asking for a phone number before showing a single result.
Offers do the work here because the audience was not shopping. Free color consultation, a winter cabinet package, $250 off an exterior booked before the spring calendar fills. After two weeks you should have a retargeting audience worth using, a cost per lead you can compare against search, and a comment thread you need to answer daily.