Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 88,392 public Google Business Profile listings of painting contractors across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- A one-hour checklist: follow up every open estimate from this fall
- The painting website mistake we see constantly: a gallery of photos with no story
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- A one-hour checklist: set up your Google services list for interior season
- The painting profile mistake we see constantly: photos uploaded once and never again
- The next 30 days: sell winter interiors to the people whose exteriors you painted this year
- A one-hour checklist to ask last season's painting customers for reviews
- The painting website mistake we see most: an estimate form that asks for everything
Contact
Corrections, questions about the data, or press: text or call (385) 526-5679.